The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC ...

The Southwestern Athletic Conference has released its 50-game regular season football schedule for its conference platform, ...

The SWAC released its 2026 SWAC TV football schedule, 50 games from Week 0 on Aug. 29 through the Turkey Day Classic, after ...

The platform will once again serve as a primary destination for HBCU football fans throughout the 2026 season. The post ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

The Southwestern Athletic Conference has officially released its 2026 football television schedule on ESPN platforms, ...

The Southwestern Athletic Conference reveals its 2026 football TV schedule on ESPN platforms, featuring Alabama A&M and ...

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

The SWAC announced the 2026 football ESPN broadcast schedule and Alabama State football led the way with four nationally ...

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

FAMU baseball will play in its second straight SWAC Tournament championship game at Rickwood Field in Birmingham, Alabama.