The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC ...

The platform will once again serve as a primary destination for HBCU football fans throughout the 2026 season. The post ...

FAMU football’s new coach, Quinn Gray, will debut against Albany State on SWAC TV. The Rattlers will play four total games on ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC TV the latest media platform to enter MMC’s media-for-equity venture fund.

JACKSON, Miss. (WJTV) – The Southwestern Athletic Conference (SWAC) announced multiple football games for both Jackson State ...

The Southwestern Athletic Conference has officially released its 2026 football television schedule on ESPN platforms, highlighted by rivalry games, historic classics and nationally televised matchups ...

The Southwestern Athletic Conference will broadcast every 2026 football matchup live on SWAC TV, showcasing key games and intensifying postseason race stakes.

SWAC announced its partnership with Mercurius Media Capital as a Strategic Limited Partner. Breaking down the pros and cons of the conference's media-for-equity bet.

HOOVER, Ala. — As the student-athletes competed at Robert Trent Jones Golf Trail's Oxmoor Valley, the 2026 SWAC Men's and Women's Golf Championships delivered newly crowned champions. We learned from ...

FAMU has hired former SWAC official Reginald Thomas as its Associate Vice President for Athletics and Academic Excellence.