Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...
Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers ...
Customer relationship management company Salesforce.com Inc. added closed-loop campaign management to its online wares Tuesday, to allow companies to calculate return on investment for each campaign.
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