Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...

Great CEOs rely on varied communication tools to inspire their teams and influence others to take action. But there is one powerful persuasive tool executives are often reluctant to use: telling ...

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

As a founder, you’re in a perpetual state of persuasion. Selling a ground-breaking product, sharing a novel idea, or boosting your team’s morale–all demand the power of persuasive writing. Here are ...

If you need help choosing a topic for you upcoming speech then check out our list of 15 easy persuasive speech topics for college students. What we say can have a great impact on someone and can ...