Santa Cruz, California is renowned for its waves. And those waves don’t just provide leisure to surfers. They pump cold, hard cash into the pockets of residents. A new report by Save the Waves ...

SANTA CRUZ — The local nonprofit Save the Waves Coalition released a report Tuesday that shows how sea level rise could affect Santa Cruz County surf breaks and the local economy. “Surfing is more ...

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...

Coffee in hand, Santa Cruz? We've got the latest town updates for you. Keep reading to stay in the loop. ☕️️ In today's newsletter: Also on today's calendar: West Cliff Holiday Outdoor Market ...

SANTA CRUZ, Calif. (KGO) -- It's no secret that sun and surf draw millions of people to California's beach towns. But now researchers in Santa Cruz are translating that wave into dollars and cents ...

Santa Cruz surf breaks are free to enjoy but worth millions. That’s one of the key findings in the first report to put a dollar value on this world-renowned surf playground. The report identified ...