The scrunchie is everywhere. And although its acceptance in pop culture and fashion has ebbed and flowed since its invention in 1986, the scrunchie has refused to go away. It's been hailed by some as ...

Poufy sleeves. Mom jeans. Fanny packs. It feels like we’ve been living in a time capsule over the past few years, with the trends that defined the ’80s and ’90s somehow sneaking their way back into ...

Rommy Hunt Revson, a former night club singer, created the mainstream version of the popular hair accessory in 1986 Alexandra Schonfeld is a staff editor at PEOPLE. She has been working at PEOPLE ...

ANN ARBOR, MI — What started as a class project between four friends at the University of Michigan has turned into a full-fledged business and TikTok viral sensation. Justine Abbo, Heather Gaynor, ...

We may receive a portion of sales if you purchase a product through a link in this article. Scrunchies have not always been cool; I'll give you that. But trust me, the modern take on scrunchies has ...

Your Vox Membership goes further this holiday season. When you buy an annual membership, we’ll give one to someone who can’t afford access. It’s a simple way for you to support Vox’s journalism and ...

Georgie Williamson's first scrunchie moment came the day she was born. In 1989 her mother was in labor, wearing a black velvet scrunchie with a bow. And the daughter grew up a believer — "a scrunchie ...