Even the best advertising campaign won't be equally effective on every consumer everywhere in the country. Market segmentation is a way to target your ads more effectively. A steakhouse wants to ...

Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.