Shaquille O'Neal and Damian Lillard are the two who have generated the staying power to make it as an NBA standout and as a hip-hop artist.

Shaq and Ice Cube revisit how basketball and hip hop built a lasting cultural connection that will last the test of time.

Shaquille O'Neal is not one to shy away from any challenge, which made him one of the best basketball players of all time. But it is the same mindset he has for his other passions, including music.

Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a similar foundation.

On a cool summer night in Calgary, NBA Legend Shaquille O’Neal aka DJ Diesel, turned up the heat on the Big Four Roadhouse stage with a 45-minute set filled with EDM, Trap, and hip-hop music. For Shaq ...