Walmart shoppers can now use the app to activate a flashing light on electronic price tags to help locate an item on a shelf.

Walmart’s Shop to Light feature makes digital shelf labels flash from its app, with tools for staff, in every store by the holidays.

Walmart is using flashing lights on its digital shelf labels to help customers and associates find the product they’re ...

Walmart has been no stranger to implementing new technology in its stores, whether it be drone delivery, the "Auto Care Center of the Future," or digital shelf labels.

Walmart’s digital shelf labels can now help shoppers pinpoint items in stores, making crowded aisles easier to search with the Walmart app.