A year ago, the longtime owners of the Sirata Beach Resort & Conference Center acknowledged they couldn't afford the improvements it needed. They sold the 382-room hotel to a Texas company. Other WRAL ...

Abundant natural light fills the rooms and suites, which feature neutral color palettes with pops of various shades of blue and grey hues. Each guest room is designed for optimal rest and productivity ...

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One of St. Pete Beach's flagship hotels, the Sirata Beach Resort, is fresh off a $15 million renovation that has touched almost every part of the property: all 382 guestrooms, a new kid's play area ...

The hotel was bought last year for a record $207 million. One of Tampa Bay's last family-owned beach hotels has been sold to a Texas-based company. Crescent Real Estate LLC said it has acquired the ...

ST. PETE BEACH, Fla. — After months of tense deliberations, city commissioners and the mayor approved the expansion of the Sirata Beach Resort's property in a 3-2 vote. The project would update the ...

This Mediterranean-style hotel faces the Gulf of Mexico from the white sands of St Pete Beach, 17 miles from Tampa Intl Airport. Located on the beach near its closest competitors—the more stately ...

Along the longest undeveloped stretch of public beach in the county, St. Pete Beach is planted on a serene island off Florida’s west coast. In this coastal destination, the 13-acre Sirata Beach Resort ...

With a rapidly changing marketplace, one beach hotelier is making the best of the situation by extending resort facilities through a new condominium management business. "It doesn't take a brain ...

ST. PETE. BEACH, Fla. (WFLA) —Some St. Pete Beach residents felt unheard Tuesday evening, after the city commission approved a plan to construct two new waterfront hotels on the Sirata Beach Resort ...