Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Why do we obey authority figures, conform to group pressure, or change our opinions based on what others around us say? Social psychology explores such questions by examining the interplay between ...