Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to ...

Let's be honest: Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. And guess what? They totally work. In fact, the average American ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

Starbucks stars take some time to earn — and even some careful planning for the strategy-savvy. But when those stars add up ...

Any true Starbucks lover knows one thing: sign up for the rewards program! The coffee mogul's current program offers two tiers in which customers can get a myriad of goods including points for ...

Ahead of its annual shareholders meeting Wednesday, Starbucks announced plans to switch up its North American loyalty program in a bid to keep growing its membership as it continues rolling out ...