A well-optimized Google My Business profile online—a free tool offered by Google—has quickly become a deciding factor of a small business's success in its local community. Why? Because 4 out of 5 ...

The road to startup customer acquisition (also known as “The Island of Greatness”) is a long one! You’ve got some funding, you’ve got a product hundreds of people love and you’ve got a great story to ...

As a marketer, you want to ensure that your online content proves useful to readers—answering their questions and providing information they're looking for—and that it also signals to search engines ...