The data reflects visitors across all of South Dakota's diverse tourism offerings.

STURGIS, S.D.—Four years ago, this small city seized international headlines by holding its annual biker rally, a bacchanal drawing nearly 500,000 people to the Black Hills, while much of the country ...

Join me as I recount my experience at the Get On ADV Fest in Sturgis, South Dakota, during Sturgis. Over three days, I rode the Harley-Davidson Pan America and enjoyed the festivities just weeks ...

Travel South Dakota is hoping for a big 2026 with the America 250 campaign and more visitors traveling to all corners of the state.

This story is reported by South Dakota News Watch, a non-profit news organization. Find more in-depth reporting at www.sdnewswatch.org. RAPID CITY, S.D. – The owners of the Fort Hays Old West Town, a ...

South Dakota tourism officials are concerned that 2025 may see a decline in tourism revenue. While early bookings for some events are strong, concerns remain about spending and the "booking window" ...

The late travel writer Eugene Fodor once said, “You don’t have to be rich to travel well.” Here in South Dakota, we think that’s especially true. Every year, our highways and Interstates are filled ...

PIEDMONT, S.D. – John Carley joined about 100 other business operators in early May for a meeting of the Black Hills & Badlands Tourism Association to preview the 2025 tourism season. The mood in the ...