Discover what sunk costs are and how the sunk cost fallacy can impact decision-making in personal and business scenarios. Learn strategies to avoid common pitfalls.

You research and pick a stock that you believe will rise. It does exactly that. Then, just as suddenly, it starts falling.

What happens when an entrepreneur realizes their project isn't delivering? It can create a crossroad between perseverance and prudence—the point where passion meets pragmatism. The resulting decision ...

It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...

Everyone makes mistakes or suffers from bad luck from time to time. But too often, people dig their heels when the tide is shifting against them, rather than getting back on course — especially when ...

Geoffrey Michael is a writer specializing in business, marketing, finance, law, science, aviation, sports, travel, and political analysis. Natalya Yashina is a CPA, DASM with over 12 years of ...

Berlin's new airport was supposed to open in 2011 with a budget of 2 billion euros. Instead, it finally opened in 2020 after costing over 6 billion euros. The project was plagued with problems from ...

Ever stayed in a terrible movie just because you already paid for the ticket? Or clung to a failing relationship because of “all the years you’ve put in”? If so, congratulations—you’ve met the sunk ...

Many people in long-term relationships have used the same phrase to quiet thoughts of leaving: But it’s already been so long! If I leave now, all of that time and effort will go to waste. As it turns ...

A Reflection for Tuesday of the Third Week of Advent Which of the two did his father’s will? Find today’s readings here. The sunk cost fallacy is a theory that posits that we keep going down a path ...

In the scheme of things, the latest price tag of $42bn on the Snowy pumped hydro scheme will be chump change. Yet the independent estimate published this week by energy executive Ted Woodley and ...