June 9, 2002: Apple launches its "Switch" advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple's biggest marketing effort since the "Think ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Annemarije de Boer is a Los Angeles-based director and visual storyteller specializing in technology reviews and digital innovation journalism. Drawing from her BA in Psychology and decades of ...