"Right brain good, left brain bad." That belief about creativity and the right and left hemispheres of the brain dates back to the Seventies, and reflects a very outdated bit of neuromythology. The ...

Have you ever had the solution for a tough problem suddenly hit you when you’re thinking about something entirely different? Creative thought is a hallmark of humanity, but it’s an ephemeral, almost ...

There are a lot of misconceptions out there about creativity. For instance, there is this idea that you must be a bit mad to be creative. Yes, the research suggests that creative people are able to ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

Figure 1: Drexel University postdoctoral researcher Yongtaek Oh playing the guitar while his electroencephalograms (EEGs) are recorded in Drexel University’s Creativity Research Laboratory. The study ...

Flow, or being “in the zone,” is a state of amped-up creativity, enhanced productivity, and blissful consciousness that, some psychologists believe, is also the secret to happiness. It’s considered ...

Engaging in creative experiences such as music, dance, visual arts, and even specific video games can slow brain aging and promote healthier brain function, according to a trailblazing international ...

University of Houston neuroscientist Jose Luis Contreras-Vidal, the pioneer of brain-machine interfaces, will take the stage in Geneva Switzerland on May 31 at the United Nations AI for Good Global ...

When a writer comes up with a striking metaphor, when an engineer solves a tricky problem by combining seemingly unrelated tools, or when a child invents the rules of a new game… what happens in the ...

Writing is one of the supreme human achievements. No, why should I be reasonable? Writing is the supreme achievement. It is by turns exhilarating and arduous, and trying to write obsesses and ...