Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs and enhancing performance. Despite allegations from OpenAI,

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales. Overall revenue grew 4%.

The company’s success in India is a key part of this performance, as Cook doubled down on Apple’s plans to further establish a stronger presence in the region. "We’re opening more stores there, we’ve announced that we’re going to open four new stores there," he said, showcasing the company's intent to deepen its engagement with Indian consumers.

“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance"

Cook also announced that Apple Intelligence, the company’s AI-driven suite, will expand to India in April. The update will also roll out in multiple languages, making AI features more accessible globally.

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

Apple CEO Tim Cook announced that Apple Intelligence will be available in localized English in India and other countries, along with support for additional languages including French, German, and Spanish starting in April.