Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission driven startup companies. For businesses and brands, content creation has always been pivotal due to ...

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update.

In today’s digital landscape, algorithms play a key role in how well a company’s content performs with various audiences. With algorithms seeming to change constantly, it can be difficult for leaders ...

On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative ...