TripAdvisor today launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing ...

TripAdvisor said it believes its revenue prospects in advertising are rosy, bolstered by new products and its deep swath of data that enables effective audience targeting. In the company's latest ...

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google ...

Ad impression viewability has long been a subject of discussion, and a study by AdSafe Media estimates that half of ads bought directly on publisher sites and 60 per cent of ads on networks and ...

Getting your Trinity Audio player ready... Hotels are steadily recovering from the recession, but that doesn’t mean it’s back to business as usual. The rapid rise of online booking and reviews in the ...