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Urchin Tracking Module (UTM) tagging -- pieces of code that marketers attach to the end of a URL to provide richer information about where that traffic comes from -- are underused, according to Zac ...

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...

Search Engine Land » SEO, PPC & AIO Guides » UTMs for Google Business Profile: Track clicks smarter Share Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements ...

UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign. The five variants of UTM are the following: ...

If your website has a particularly long or complicated address but you need a shorter, "friendlier" URL to use in marketing materials, you may request a special URL that can be used to reach your site ...

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the ...