As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we ...

When it comes to getting a lot of information in a short period, a questionnaire may be the answer. Questionnaires contain lists of questions in open-ended or closed-ended formats. While it takes time ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Usability evaluation and user experience research are central to the development of effective human–computer interfaces. Recent advancements in this area underscore not only the importance of ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...