EA is on a mission to double its player base and surpass one billion players over the next five years. To that end, the publisher plans to leverage user-generated content across its titles as a ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

User-generated content shifts communication from broadcasting to participation. Instead of telling audiences what to think, ...

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

The launch of the ESPN Flagship direct-to-consumer streaming platform is rapidly approaching and it still seems like ESPN is trying as hard as they can to load it up with as many content options as ...