While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

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Fans of the vintage Virginia Tech logos should go ahead and purchase any merchandise they have been wanting now, because the university will be discontinuing the line at the end of 2012. The vintage ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be ...

The Nittany Lion logo is displayed before an NCAA college football game between Penn State and Delaware, Sept. 9, 2023, in State College. PHILADELPHIA — Penn State has won a closely watched trademark ...

YET BEGUN. NEW AT 530, PENN STATE’S LAWYERS HAVE SUCCESSFULLY SHOT DOWN A BUSINESS’S ATTEMPTS TO USE VINTAGE SPORTS LOGOS AND IMAGES IN THEIR PRODUCTS. THE TRADEMARK FIGHT WAS BETWEEN THE SCHOOL AND ...