Arizona works best when you treat it as an active trip, not just a scenic drive with occasional snack breaks. The state's strongest experiences ask you to get out on the water, step into the rock, ...

Travelers can adventure through the Arizona places that tell its story. The Arizona Office of Tourism recently introduced a new mobile passport that ties in with the national America250 celebration ...

Sure, you can spend Halloween going on ghost tours and stepping into haunted houses. But did you know Arizona also has haunted mines, Halloween stargazing and a spooky party bike? These are stops ...

While many museums across the country continue to struggle in the wake of the pandemic, the Museum of Northern Arizona has managed to thrive as a central source of much of the region's history. The ...

From cultural tours to handcrafted treasures, connect with Arizona’s tribal communities and celebrate their unique traditions The Grand Canyon’s East Rim is an area that few visitors get to experience ...

More travelers are seeking lesser-known destinations. A new survey highlights three Arizona towns that should be on every traveler's radar.

Arizona tourism generated more than $4.4 billion in federal, state and local tax revenue last year. Industry leaders say smart public policy is essential to maintaining competitiveness.