Now, Walmart is ready for a “brand refresh ... about how they got to his point and it all centers on a trucker hat. In its press materials announcing the brand refresh Walmart provided ...

Walton's hats also served a practical function ... and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart's enduring commitment to both Sam's principles and ...

Walmart has updated ... Walton’s classic trucker hat” with a modern, custom font. The color palette, True Blue and Spark Yellow, was updated to “keep the brand fresh.” ...

the updated branding will "better represent who Walmart is today." The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat ...

The word mark on the redesigned logo was inspired by founder Sam Walton’s classic trucker hat and features ... officer, Walmart U.S. "While the look and feel of our brand is more contemporary ...