Walmart is retaining the yellow “spark” often used with the logo; however, a darker blue has been introduced to “keep the brand fresh ... its assortment of clothing, electronics, home ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists ... Walmart for instance now uses visual merchandisers to showcase clothing with mannequins in its stores ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists ... Walmart sells with only stylish photos of those clothes, and the spark. Over time, the idea is to subtly ...