"It's a little better, and a little bit more colorful, but I do miss the old Walmart logo back in the early 2000s. The smiley face included," one person reminisced. "While the look and feel of our ...

It’s a move intended to reinforce the logo’s status as a standalone symbol ... such as Target’s bullseye or the Amazon smile. Jones Knowles Ritchie assisted with Walmart’s brand identity overhaul ...