Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

The noimetic point of view on personality is that we are born with a personality. That hardly sounds like a radical statement and yet it is. Every parent knows that her children are born with their ...

Source: Photo by Joel Naren on Unsplash / Used with permission Have you ever taken an online personality quiz? What about a career aptitude test in high school or a strengths assessment at work (e.g., ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...