Gum champ Wm. Wrigley Jr. Co. appears to be scripting another success in launching a new brand without cannibalizing an existing one sold under the same label. If this sounds bizarre, consider what ...
Back in 2004, the Wm. Wrigley Jr. Co., makers of Winterfresh gum, began teaming up with Universal Records and Musicland to present concerts at high school football games. It built its tour schedule ...
First there was reality TV. Now comes reality TV commercials. Looking to tap deeper into the youth culture, companies are taking a page from the playbook of MTV and other youth-oriented reality-based ...
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