Here’s how to close the gap between what you post and what you actually need before it costs you the right hire. A hiring ...

When you’re hiring–especially for a new company where all the positions are new–writing job descriptions can be almost as much fun as a root canal. You sit down to write it, and your mind goes ...

At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

But that can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

Are you ready to hire your first staff member, but you have no idea where to start? Or maybe you have staff already, but not everyone has a written job description—also called a job spec—and you feel ...

So, you’re hiring. Take a deep breath, pat yourself on the back for expanding in this tough economy, and get to work on a job description. It’s the single step that begins the process – and makes it ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). If you are or aspire to be an enterprise-level business owner, it’s ...

Learn five of the biggest mistakes to avoid when writing SEO job descriptions and how to make your job listing stand out. Do you know what makes an SEO eager to apply for an open position and what ...