Supermarket bargain-hunters require a unique set of "skills and knowledge" spanning both shopping and cooking to truly make the most of yellow-sticker discounts, according to a group of academics who ...

Tesco is overhauling its yellow sticker sections to make discount food easier to spot. The supermarket said more shoppers are now looking out for marked-down food in its stores. A YouGov survey, ...

Us Brits love saving some pennies, especially when it comes to our grub. Whether it's using a money off code you get with a recent purchase at the till, or applying a percentage off when online ...

Tesco is making it easier for shoppers to find the best deals in its stores. The supermarket giant has announced a big change to its yellow sticker discounts which is being rolled out before Christmas ...

Many shoppers use 'yellow stickers' when doing their food shopping since, if you time it right, the discounts can be substantial. There are families who’ve managed to get their hands on everything ...