After the launch of the "Black Metallic Reimagined" colorway caused frenzied line-ups around the country, the Air Jordan 5 Retro is having a somewhat unexpected moment in the spotlight. Often playing second fiddle to more popular models like the Air Jordan 4,

Original Story: A Ma Maniére is one of the sneaker space’s most prominent collaborators. The Atlanta-based boutique dropped a three-brand, six-shoe “While You Were Sleeping” collection last year with Nike and its subsidiaries in celebration of its 10th anniversary and is showing no signs of slowing down.

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

A Ma Maniére is set to release a new Air Jordan 3 "Diffused Blue" colourway with a surprise detail hidden behind the heel tabs. Is This the Best A Ma Maniére x Air Jordan 3 Yet? Sneakerheads Weigh In