Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

As Nielsen faced audience measurement challenges from various ad tech companies, in December 2020 the measurement company announced its latest cross-platform measurement initiative; Nielsen One.

“The industry is at a unique moment in time as relates to audience measurement,” says McDonald. “With fragmentation of the media marketplace and increasing challenges to accessing the data needed for ...

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

AUSTIN, Texas, March 27, 2019 /PRNewswire/ -- MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and ...

The Updated Guidelines were built on out-of-home audience measurement guidelines already established by European research trade association ESOMAR in 2009, which helped move the medium to the ...

Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience ...

It might be hard to see why fighting between the likes of comScore, Nieslen, and the IAB can be a good thing, but it is, and here's why. At the very core of this debate lies one very important ...