The service has been offering a "soft" warning to select customers over the last few months, but will be more direct in the fall

Warner Bros. Discovery's efforts to limit password sharing on HBO Max will start to get "aggressive" next month, a top exec said Thursday.

HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.