Apple's iOS 18 unveiled a similarly streamlined new look for Apple Mail in 2024, which included automatic sorting of promotional emails into their own designation "Promotions" tab — making it easier to spot and cull all of that subscription spam.

Gmail’s one-click “Unsubscribe” button sits to the right of each entry; as Google’s post about the new feature explains, the company now requires bulk senders to honor that quick "no thank you" and to process unsubscribe requests within two days.

Google announced on Tuesday that it's launching a new Gmail feature that is designed to help users easily manage their subscriptions and declutter their inbox.