WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual subscription fee but dropped this after Meta acquired it in 2014 for $19 billion. Despite being against in-app ads initially,

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a little bit worse for everyone. So prepare thyself for three new ad features which are being rolled out globally across the popular messaging app (thanks,

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.