Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a recent accomplishment of his to “them good jeans.”