We're constantly on the hunt for new ideas in gearhead land, but with this one, we may have been a little slow on the uptake. After all, we've seen it on the Power Tour bus for like five years, not to ...

Dick Zrudsky will customize a fishing rod -- free -- for anyone who can catch a fish bigger than the one he caught in 1969. Zrudsky makes and designs custom fishing rods from his Englewood home. He ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Getting a custom-built rod from Wayne Fowlkes always came with a bonus. Fishing stories. Fowlkes loved to hear them, loved to tell them. “I remember the day I met him at his shop to have two rods ...