The little purple pill now has little sock puppets. In a Facebook-only ad campaign, Lenny, Suzie and assorted other sock puppet spokescharacter friends discuss heartburn and Pfizer’s Nexium 24HR ...

A consumer group has filed a lawsuit against AstraZeneca in California, claiming marketing of AZ’s Nexium is deceptive. The suit, filed in California Superior Court in Los Angeles, alleges that ...

Heartburn medication Nexium is one of the Granddaddies of DTC. AstraZeneca has used DTC in its marketing mix since launch—more than 10 years ago—as the follow-up to AZ’s highly successful Prilosec ...

AFL-CIO, the Congress of California Seniors and the California Alliance for Retired Americans on Monday filed suit in Los Angeles Superior Court against AstraZeneca over allegations that the company ...

AstraZeneca will splash the color purple on parts of AccuWeather.com as part of a multichannel campaign promoting Nexium, a heartburn medicine prescribed for treating acid-reflex disease. In a unique ...

Campaign: "Nexium: Connecting to Patients Through a Branded Social Community" Client: AstraZeneca Pharmaceuticals Efforts focused on building a branded social community targeting women suffering from ...

AstraZeneca faces litigation from US consumers who claim its advertising campaign for ulcer drug Nexium was misleading. The lawsuit alleges that, as Prilosec approached patent expiry, AstraZeneca ...

In an attempt to slow down use of the drug that would become the second-highest-grossing pharmaceutical in the United States, the head of Medicaid and Medicare delivered a blunt admonition to a 2003 ...