In my last post, I review and highly recommend my fellow PT blogger Dan Ariely’s book Predictably Irrational. The book is full of fascinating examples of how actual human behavior – the choices and ...

Dan Ariely reads from 'Predictably Irrational.' Behavioral economist Dan Ariely was an 18-year-old soldier in the Israeli Army when a magnesium flare he was standing near exploded, leaving him with ...

When Dan Ariely was 18, an explosion — of a large magnesium flare — left 70 percent of his body covered with third-degree burns. He spent three years in an Israeli burn unit. As a behavioral economist ...

My fellow PT blogger Dan Ariely is one of the most creative behavioral economists in the world today, one of the hotshots in currently the hottest academic field. Ariely is to behavioral economics ...