In the early 1990s, skiing had lost the cool factor. Who took it? Snowboarders. They were off on another side of the mountain, enjoying their twin-tipped boards built for the halfpipe and terrain park ...
Today, when a young person walks through a ski resort lodge it s often impossible to tell whether he is a skier or snowboarder until you look at the boots. "Ten to 15 years ago, the culture of ...