Under the partnership, SiS will continue to work closely with athletes, practitioners and colleagues across Loughborough’s sporting ecosystem as the official nutrition partner, including offering ...

A YouGov survey commissioned by the charity found that 74% of respondents aged 16 to 30 supported redesigning streets to improve safety and accessibility. Beyond support among young people, there was ...

In his new role, Kevin Hodgson will play a pivotal part in supporting the company’s growth, including developing relationships with stockists and retailers to expand Jorvik Tricycles’ B2B and in-store ...

There’s been a lot of news from COREbike exhibitors and brands over the course of the past few weeks, so we’ve handily compiled some of the highlights to help guide your route through Whittlebury ...

Accell has revealed it is shifting away from ownership by the KKR investment group, and has secured new funding and a substantial debt reduction. The majority of its lenders have agreed to a ...

It’s been years in the making, but with a timeline now agreed and work well underway on its location in the Tweed Valley, the Mountain Bike Innovation Centre is a unique project set to benefit the ...

The doors to COREbike are opening to dealers, stockists, workshops and the trade in just a few days time - the show runs Sunday 22 February to Tuesday 24th - so there's now only a few hours for ...

At the core of this new direction is a refined and standardised brand image that is reflected consistently worldwide in imagery, messaging and assets, both online and at the point of sale.

Launching with a 20-strong UK dealer network, CycleTrac said it has drawn on decades of expertise from parent company AllTrac’s automotive portfolio to develop a dedicated device for eBikes.

The company said the partnership aims to expand the brand’s presence by leveraging its retailer network, operational excellence and commercial expertise.

Following the UK brand’s recent announcement of a long-term sponsorship agreement with mountain bike racer and industry personality Wyn Masters, PEMBREE has revealed a new UK distribution partnership ...

Taking place at the National Cycling Centre in Manchester and the Lee Valley VeloPark in London, the show surpassed expectations across all key areas, according to organisers Madison and Sportline.