It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for ...

Think of AI as a contract worker with no long-term memory: each assignment begins with a blank slate. It won’t remember past ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

AI can be integrated into your existing systems; you don’t have to rip-and-replace. But successful AI implementation needs to ...

With Webflow Optimize, Adobe Marketo and a nimble growth team, Samsara built a high-performance website that personalizes at ...

Brands can’t achieve real personalization without uniting their emotional and factual data layers into a single digital brain ...

Humans still matter most. Google Research head Yossi Matias argues that AI won’t replace scientists — it will multiply their ...

A returning shopper sees new products they actually care about. Instead of a generic homepage or a repeat, irrelevant promo, ...

With decades of expertise in service delivery from Africa to the world’s most iconic global brands, TP is your reliable ...