During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

During this week’s INMA Webinar, Robbie Kellman Baxter outlined the key challenges news organisations must overcome to help ...

The product team at The Hindu built a chatbot to help festival goers schedule their days at local concerts, including where ...

Through key partnerships and a multi-platform strategy, the Toronto Star featured women leaders at Mercedes-Benz Canada in ...

Product teams can start thinking about an AI-first user journey with questions about traffic source, data, and engagement ...

Organisations must proactively redefine leadership for the AI era by balancing technology-driven efficiencies with ethical ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, will take a deep dive into the ...

WSJ’s campaign goal was to reinforce the value of a subscription by shifting reader perception about the publication from a ...

H ere’s an interesting multimodal GenAI use case, this one from Axel Springer -owned Politico, in Washington, D.C.

Readers like explainers. Vox, The New York Times, and others offer advice on how to make them as successful as possible.