For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. For ...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com ...

If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent. Further, according to Search Engine Land, 72% of consumers trust online ...

Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. If we can ...

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for ...

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed ...