Sabrina Ionescu’s success is a quiet change happening one move at a time. The post Back to Drawing Board for Michael Jordan as Sabrina Ionescu Beats the Billionaire in His Own Game Once Again appeared first on EssentiallySports.

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning and best-selling author Armen Keteyian,

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

Nike initiated a historic partnership with Kim Kardashian's shapewear-turned-lifestyle brand Skims, bringing NikeSkims-the all-new women's performance collection featuring training apparel, footwear,

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from Sonny Vaccaro, who is considered th

Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet.