While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

Each Super Bowl impacts viewers, TV networks, announcers, head coaches, players, marketers, host city, halftime performers, ...

From the football field to the halftime stage, here's what to know about the storylines and stakes before Super Bowl 59 kicks ...

The same two teams met in the 2023 Super Bowl where Kansas City prevailed by three points - and Philadelphia want payback.

Taylor Swift fans anticipate her appearance at the Super Bowl between Kansas City Chiefs and Eagles, wearing clothes from ...

In the lead-up to the Chiefs returning to the Super Bowl, some businesses around the metro area will bandwagon for the Chiefs ...

Ever Wonder Where the Losing Team’s Super Bowl Merch Goes? Spoiler: It’s Not the Clearance Rack! Ever since I was a child, ...

For the seventh straight year, the Chiefs are in the AFC championship game. For the sixth time in that span, the game will be hosted by Kansas City in what might as well be known as the "Arrowhead ...

The Eagles are on pace to break Fanatics’ overall record for Super Bowl champion sales, which they established in 2018 when ...

It feels like a National Football League top secret: the Chiefs' championship merchandise that was sitting inside unopened ...

For the seventh straight year, the Chiefs are in the AFC championship game. For the sixth time in that span, the game will be hosted by Kansas City in what might as well be known as the "Arrowhead ...