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Adidas, Kaleena Smith
Adidas Charts New Future For Women’s Basketball By Signing Rising Star Kaleena Smith As First High School NIL Athlete
With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.
Adidas signs first NIL deal with girls' high school basketball player
Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player. Smith also represents Adidas' first signing since the brand put Candace Parker in charge of women's basketball.
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National Freshman of the Year and also a member of the 2024 USA Women's U17 National Team.
Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketball
"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas
Kaleena Smith, California high school basketball phenom, scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Adidas Breaks New Ground with First NIL Deal for High School Girls' Basketball Player
Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s leadership.
4d
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
Footwear News on MSN
5h
Gigi Hadid Sports Vibrant Model Off Duty Look With Adidas Gazelle Sneakers for Maybelline Commercial in NYC
Unlike the original Gazelle model, the Gazelle Indoor (launched in 1979) features a light brown gum rubber sole designed for ...
The Economist
8h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
3d
How Adidas’s Runner 321 initiative encouraged athletes with Down Syndrome
Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...
Yahoo
1d
Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
Also including NBA athletes Anthony Edwards wearing
adidas
and LaMelo Ball wearing PUMA ... highlighting the fusion of ...
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