How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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Clot's Next Adidas Gazelle Collabs Drop This Month
After introducing its own version of the Adidas Gazelle this summer, Clot is back this month with two new iterations of the ...
Adidas Skateboarding Drops New Edit for Vitoria Mendonca’s Debut Superstar ADV Colorway
Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...
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Edison Chen's CLOT x adidas Gazelle is Dropping Soon
The newest CLOT x adidas Gazelle collection is now making an early debut in November. See official photos and pricing details ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...